In this request, I was asked to collaborate with project managers to shorten the number of fields on our registration page, modernize the look and feel, and make the layout more mobile-friendly. Additionally, we tackled some changes to label and section names and verified if removed fields were simply removed or moved to another part of the customer's journey.
Primary Goal: Modernize the look & feel, decrease number of fields, and ensure requested changes aligned with best practices
Tools: Figma, Hotjar, pencil & paper
Compatability: Desktop & Mobile
By moving the label from a left-side label to a top label, we decreased back-and-forth eye movement across the page.
In response to customer data and feedback, we added a tooltip that explained to customers what criteria needed to be met when making a password and validated as they typed.