Sushi Boss

Digital Design, Branding, Illustration

This project focused on a digital-first brand redirect for Sushi Boss, an Indianapolis-based sushi restaurant. Commonly known as a cheap and fast place to get sushi, the shift of the brand aimed to market Sushi Boss as a fast-casual, healthy sushi stop. Through illustrations, the brand is able to emphasize the healthy and non-traditional ingredients that they offer and appeal to their customers as a healthy place to grab a bite to eat. Meanwhile, the vibrant teal and yellow-green colors of the site, were chosen to provide a modern and energetic feel while simultaneously complementing the bright bursting colors of the sushi photography.